Broadband Antenna Tracking Systems, Inc.

Background: A start-up company associated with the Purdue University Research Foundation, Broadband Antenna Tracking Systems (BATS) needed to increase brand awareness with a thorough communications campaign.

Reality: As a Small company with a research and design office in Zionsville, IN, they  used PowerPoint slides for brochure handouts. BATS needed introductions to US wireless product distributors and any and all publicity. www.batswireless.com.

360° Solution: Developed an immediate professional brochure with key messaging and templates for product information sheets and PowerPoint presentations. Provided distributor contacts and introduced BATS to the media and analyst community.   Wham!  Did we stir things up …

Result: Distributor agreements are signed and the company is selling products through wireless broadband channels as well as direct to manufacturers. Website being redesigned to provide greater visibility. Public relations campaign has led to greater interest and increased sales