Kelly + LoDestro

Motorola’s Canopy^® Platform

Background: With a full-time staff of fewer than 10 engineers, a single product to sell and very little marketing budget, Motorola’s Canopy^® team needed help. www.motorola.com/canopy

Reality: Motorola was late to the wireless broadband game, and K+L needed to quickly build mindshare around the globe that the Canopy product was superior to competitor offerings.

360° Solution: K+L proposed a multi-faceted public relations and marketing campaign that included news releases, authored articles, targeted media interviews, global speaking opportunities, executive media training, trade show support and mini case-studies to be distributed electronically to journalists, distributors, existing customers, potential vertical market customers and Motorolans worldwide.

Result: K+L was instrumental in helping a $3 million incubator grow to a $200 million business unit.