Meet Us
We Speak Global
V-Culture
K+L People
Awards
Your Investment
Subscribe to 360°:
a monthly e-note
from K+L
K+L Blog
Radiate Truth
Refine and Question
Philosophy
Publications
TrafficCast International
BATS
Clarity Communications
MemoryLink
Motorola Canopy
Versatile Card Technology
Solheim Cup
ISCO International
Genesis Custom Jetliners
Public Service
Contact Us
 |
|
Motorola’s Canopy® Platform Background: With a full-time staff of fewer than 10 engineers, a single product to sell and very little marketing budget, Motorola’s Canopy® team needed help. www.motorola.com/canopy Reality: Motorola was late to the wireless broadband game, and K+L needed to quickly build mindshare around the globe that the Canopy product was superior to competitor offerings. 360° Solution: K+L proposed a multi-faceted public relations and marketing campaign that included news releases, authored articles, targeted media interviews, global speaking opportunities, executive media training, trade show support and mini case-studies to be distributed electronically to journalists, distributors, existing customers, potential vertical market customers and Motorolans worldwide. Result: K+L was instrumental in helping a $3 million incubator grow to a $200 million business unit. |
 |
 |
| MOTOTRBO WebCast Macedonia Video Beyond Wireless |
 |
(flash 8 required)
|
