Genesis Custom Jetliners (GCJ)
Background: GCJ was founded in May 2005 with a unique vision: Purchase quality commercial jetliners, redesign and customize them with VIP interiors and resell them at less than half the cost of new business jetliners from Boeing or Airbus. www.genesiscustomjetliners.com
Reality: This upstart company had a great concept but needed to compete with the Big Boys.
360° Solution: Phase I involved an aggressive overhaul of GCJ's image, from website to collateral material, to corporate brochures, brand and logos in 7 key languages. These efforts were complemented with an introduction of GCJ to the very unique and high-end trade publication editors in key international regions. Phase II rolled in targeted global advertising, authored articles, and global trade show support.
Result: Potential buyers of VIP custom jetliners are calling from Russia, Middle East, Africa, Macau, Europe and North America.