ISCO International

Background: ISCO International (www.iscointl.com) was in the midst of acquiring another company and separately conducting a CEO search and needed help in renaming, rebranding and repositioning the new company under new leadership.

Reality: The small, public company had a very small marketing budget for its new identity campaign.

 
360° Solution: K+L, with its virtual team of designers and writers worked closely with the two companies to rename the combined entity and provide a new mark and image, all the while promoting both companies in the international trade media.