2009 Solheim Cup

Background: Every four years, the United States hosts the prestigious Solheim Cup, a match play competition between the top professional women's golfers in the US vs. their counterparts from Europe. www.solheimcup.com. With the 2009 event slated for the Chicago area, the US Solheim Cup executive team needed a local PR agency to work with the LPGA to promote ticket sales, economic development stories and work closely with the regional media

Reality: The 2009 Solheim Cup team has limited budget and human resources to have a full-time PR team so it relies on an agency to tell their stories.

360° Solution: K+L has donated its time and resources to the LPGA developmental tour stop in Lake Geneva, WI, and as a result, has a working relationship with sports editors/producers in the upper Midwest.

Result: K+L has provided early awareness to the regional media about this major international event and has been responsible for placing stories that have resulted in ticket sales in the US and abroad. More than 50 members of the media attended the inaugural Media Day in 2007.