THIS IS K+L

Meet Us
We Speak Global
V-Culture
K+L People
Awards
Your Investment

Subscribe to 360°:
a monthly e-note
from K+L

360°

K+L Blog
Radiate Truth
Refine and Question
Philosophy

Publications

our work

TrafficCast International
BATS
Clarity Communications
MemoryLink
Motorola Canopy
Versatile Card Technology
Solheim Cup
ISCO International
Genesis Custom Jetliners
Public Service

contact us
Contact Us


TrafficCast International, Inc.

Background: With a new CEO and ambitious growth plans, TrafficCast sought to update and improve its communications initiatives, including website, brochures, public relations and brand.

Reality: Even though the company was 10 years old, very little had been done from an external communications standpoint. The website required a complete overhaul and brochures, trade show messaging and booth graphics needed a fresh look. www.trafficcast.com

360° Solution: Goal was to provide consistency i in the messaging and brand of the company. Both were integrated across all communications mediums including brochures, website, news releases, trade show graphics and marketing materials.  Kelly+LoDestro worked diligently - both at TrafficCast offices and ours - to make these initiatives happen successfully and in a timely manner.   All efforts led to a big win …

Result:  New website launched in Q1 2009 that included launching a video blog for its visual hungry market. Brochures updated, trade show graphics refreshed and greater emphasis placed on media and analyst outreach. TrafficCast was awarded a major contract by TomTom, the world’s largest manufacturer of personal navigation devices.

 

communicate fully






contact us