TrafficCast International, Inc.

Background: With a new CEO and ambitious growth plans, TrafficCast sought to update and improve its communications initiatives, including website, brochures, public relations and brand.

Reality: Even though the company was 10 years old, very little had been done from an external communications standpoint. The website required a complete overhaul and brochures, trade show messaging and booth graphics needed a fresh look. www.trafficcast.com

360° Solution: Goal was to provide consistency i in the messaging and brand of the company. Both were integrated across all communications mediums including brochures, website, news releases, trade show graphics and marketing materials.  Kelly+LoDestro worked diligently - both at TrafficCast offices and ours - to make these initiatives happen successfully and in a timely manner.   All efforts led to a big win …

Result:  New website launched in Q1 2009 that included launching a video blog for its visual hungry market. Brochures updated, trade show graphics refreshed and greater emphasis placed on media and analyst outreach. TrafficCast was awarded a major contract by TomTom, the world’s largest manufacturer of personal navigation devices.