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| Versatile Card Technology (VCT) Background: VCT designs and manufactures plastic cards including secure bank cards, ID cards, retail loyalty and gift cards. www.vct.com Reality: With increased global competition, US-based VCT needed to improve its image and perception with existing and potential customers. 360° Solution: K+L developed a “No Boundaries” ad campaign that was supported by public relations efforts including key targeted media interviews, news releases, authored articles, global speaking opportunities and executive media training. Result: The advertising campaign, coupled with the increased media exposure, helped rebuild VCT’s strong industry leadership to make it the #1 manufacturer of secure bank cards in North America. |
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| Article: Nick J. Cooney Article: Disposable Plastic Article: Wall Street Journal Video: NBC Today Show |
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